The reality is that proactive lead generation strategies are essential to consistently generating leads and increasing conversions. They can also increase brand awareness, which can ultimately lead to trust and loyalty.
Whether you are targeting the B2B or B2C sectors, you need several strategies to continually attract new potential customers. Simply put, without leads, it will be difficult to grow your business or get a higher ROI.
In this guide, we'll show you how to put 12 proven lead generation strategies into practice to increase conversions and boost sales.
Lead Generation Statistics and Interesting Facts
If you're not convinced that lead generation matters, check out a few lead generation statistics that might change your mind:
Less than a quarter of companies are satisfied with the number of leads they generate.
Just six hours a week spent on Poland Email Database social media can increase lead generation.
More than 50 percent of marketers allocate at least half of their marketing budgets to lead generation.
Less than 20 percent of businesses report receiving quality leads from outbound marketing strategies.
A full 70 percent of marketers report making lead generation their top priority.
As you can see, lead generation has become one of the most important parts of growing a healthy business. But how do you do it? Let’s define a few terms, and then dive into our 12 proven lead generation strategies.
What is lead generation in marketing?
Lead generation can be thought of as the missing link between marketing and sales. It refers to the process of attracting potential customers to your business and increasing their interest through nurturing.
However, not every inquiry is considered a lead. A qualified lead is someone who is willing and able to buy your product or service.
For example, if you are targeting enterprise-level businesses as your customers, you do not want to attract potential customers who Purchase Email Leads own small businesses. They are not part of your target market.
Typically, there are three types of leads depending on where they are in the sales funnel:
Top of Funnel Leads : They are in the early stages of their buying journey. They are starting to look for solutions to their problems. An example would be someone who just started following your brand on social media.
Middle of the sales funnel : When people are in the consideration stage, they typically know their problem and are actively searching and comparing solutions. An example would be a visitor who signed up for a webinar.
Bottom of the sales funnel : Prospects are finally at the decision stage, ready to buy. They are well aware of their options and see you as a solution. An example would be a lead who has signed up for a free trial.
In marketing, lead generation strategies refer to the process of obtaining information from consumers that can help develop a business-to-consumer relationship. A lead can be an email subscriber, a potential customer, or a social media follower.
In fact, you can define a lead any way you like. Maybe you’re collecting phone numbers for your outbound sales team or trying to grow your email list. Either way, set a goal of getting more leads so you know exactly what you’re trying to accomplish.
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